Revitalising Seven

Seven West Media

Seven Network has been a constant on Australian television screens for over 50 years. But that doesn’t mean it’s only those over 50 enjoying the shows, nor that ‘on TV’ is the only medium for viewing content.

So, when Hulsbosch was invited to reinvigorate the Seven Network brand, it was to create an engaging, entertaining and compelling identity that would create consistency across Seven Network’s broadcast and online channels and platforms, appealing to a wide audience centred on 25–54-year-olds.

Closer to the moments that move us

Seven Network has always been about bringing Australians closer to the moments that move us – whether that be News, Sport, or Entertainment. The visual identity supports that, acting as a ‘window’ that reveals and connects content to viewers. This simple, bold, graphic system stems from the iconic ‘7’ logo, and unites the identity across Channel 7, 7flix, 7mate, 7two, 7plus and into key programming pillars of 7NEWS and 7Sport.

A contemporary content-led brand

Timed to launch alongside a fresh programming slate including Big Brother, the identity signaled a renewed focus and energy within Seven Network. The visual identity reflects what makes Seven – a contemporary content-led brand that is as relevant to Australian audiences now as it always has been.

Project Scope

Research and analytics
Brand strategy and positioning
Brand portfolio and architecture
Identity design
Messaging and tone-of-voice
Brand guidelines
Implementation and roll out
On air graphics
Brand campaign

‘Hulsbosch is relentless in achieving high-calibre work and remain an expert creative partner.’

James Warburton
CEO, Seven West Media

‘We were impressed with how Hulsbosch brought the brand to life in such a positive and authentic way. The work feels perfectly aligned with our culture and brand reputation.’

James Warburton
CEO, Seven West Media