A digital evolution for Australia’s
original streaming entertainment platform
Stan
As it celebrates its tenth anniversary, we partnered with Stan to modernise its brand while staying true to its roots, optimising for digital-first applications, reasserting Stan’s leadership and ensuring consistency across its growing portfolio including Stan Originals and Stan Sport.
Where brand meets experience
The refresh builds on Stan’s most recognisable assets while refining them for greater impact.
The short, punchy name remains central to the identity, differentiating Stan from its competitors and the iconic full stop in the logo has been reinforced, underscoring Stan as Australia’s definitive entertainment and sport platform.
The brand’s blue colour, core to Stan since its launch, remains a dominant visual cue, ensuring strong recall in an increasingly crowded category.
Project Scope
Brand portfolio and architecture
Identity design
Digital brand guidelines
Design templates
Implementation and roll out
One system. Many voices
The updated brand architecture provides a cohesive framework that integrates the platform’s various product propositions while ensuring clarity and differentiation.
With this work, Stan has a refined, future-fit identity that supports its ambition for continued leadership in the streaming space.
Fast, flexible and built to move
We further energised the brand toolkit, with the ‘Dynamic Dot’ – a flexible graphic device that injects movement and signals progress.
The supporting design system has been enhanced with robust guidelines and adaptable templates, enabling the Stan creative team to deliver high-impact communications across all touchpoints.
Evolve rather than reinvent
Our approach was to ensuring that Stan’s brand identity continues to resonate with audiences while meeting the demands of today’s digital landscape.
By refining its core equities and introducing new dynamic elements, we have reinforced Stan’s position as a modern and innovative entertainment platform.
‘Stan is at the forefront of entertainment in Australia, and this refresh ensures our brand remains as bold and distinctive as the content we deliver. Hulsbosch has helped us evolve our visual identity while preserving what makes Stan unique, providing a modern, flexible design system that allows us to connect with audiences across every platform.’
Dan Taylor
Executive Director, Stan