The Sydney Design Awards program provides marketplace recognition across an extensive range of design categories and celebrates the creativity and courage of those who are leading the way. 

We are excited to say that we have won the following:

Australian Championship in the “Identity and Branding, Community” category

Football Australia unveiled plans for an inaugural national second-tier football competition launching in October 2025. This initiative sought to transform the Australian football framework by connecting state-level leagues with the A-League pathway, providing a nationwide stage for clubs and players to display their capabilities and commitment to the sport.

Hulsbosch was appointed to spearhead the development of the brand identity, encompassing brand positioning, naming, visual identity, and creating and implementing a comprehensive brand guideline. With a clear directive to establish a vibrant and dynamic brand, Hulsbosch delivered the Australian Championship, the ‘breakthrough’ identity that encapsulates the spirit of the competition that kicks off this new chapter for Australian football.

OmniStar in the “Identity and Branding, Corporate” category

OmniStar, an Australian-born, industry-leading end-to-end grants, research and ethics management SaaS solution company, came to Hulsbosch with the challenge of elevating its brand identity to match its market position and drive increased customer acquisition.

As part of the brand transformation, we evolved the masterbrand logo and developed a connected sub-brand logos system that ensured the brand had maximum impact, with minimum complexity.

Kleenex in the overall “Identity and Branding” category

Kleenex has long been a globally iconic brand, widely known and preferred by consumers. However, as the competitive landscape evolved, the existing packaging for Kleenex’s range of toilet tissue products no longer stood out effectively on the shelf, and it became obvious a redesign was needed to regain its prominence. 

Leveraging the brand’s existing assets, such as the beloved puppy, was key to the refresh, alongside modernising the pack design with a clean, bold structure to improve shelf presence.

The resulting look for Kleenex toilet tissue products supports the brand’s premium position, while also improving customer navigation. And of course, gives the iconic Kleenex puppy pride of place on-pack.

248 in the “Identity and Branding, Finance” category

When your brand identity gets in the way of your compelling story, it’s time to make a change.

That’s what the directors of CVC Emerging Companies (CVC ECF) recognised, engaging Hulsbosch to develop an identity solution would support the company to reach its true potential.

As 248 Growth Partners, the company can now own their place as a specialised, independent fund manager whose capital and operational expertise provides an accelerated pathway that realises exponential returns for both the Australian expansion stage companies they invest in, and the investors who entrust their funds to 248.

Congratulations to the team and thank you to our amazing clients for your trust, guidance, support and partnership.