Tatts Group, Australia's largest provider of wagering, lotteries and gaming products and services needed to revolutionise its wagering brand to reclaim its leadership position in one of the country's most highly competitive consumer sectors.
Hulsbosch created the brand positioning, name and identity that unifies all brand communications and touch points across the wagering business as well as developing a clear and consistent market presence. The brand captures the spirit of the business. Keeping the consumer at the heart of the concept the new vision was brought to life across digital, environmental and experiential. This new world of betting provides a fully-immersive sports entertainment experience, which is second only to being at the game or at the track.
"We simply had to re-brand our online gaming business to be able to compete better in an aggressive marketplace. Hulsbosch created the new positioning, name, identity and framework that will do the job now and into the future."
Robbie Cooke, Former CEO