For over 30 years, Starlight has delivered entertainment, education, and technology to chronically and terminally ill children. The not-for-profits’ work is embedded in the Australian healthcare system and they remain the only organisation present in every Australian Children’s Hospital. Hulsbosch was asked to simplify the brand strategy and refresh the visual identity for a digital age to attract new donor, supporters and corporate partnerships that will secure funding for the benefit of seriously ill children and their families.
A thorough brand immersion, research review and Starlight room site visit allowed Hulsbosch to build brand insights and strategically simplify Starlight’s brand blueprint. Hulsbosch developed a purpose-driven brand inspired by the essence of ‘Shine’. The new identity owns the Star visually which compliments the equity in the brand name and makes it ownable and distinctive. Hulsbosch created an imaginative illustration style driven by simplicity with a human touch which injects fun into otherwise abstract and challenging topics and issues.
Starlight does everything they can to ensure seriously ill children don’t miss out on building their resilience whilst having a chance to be a kid during dark or challenging times. Hulsbosch was responsible for the refreshed brand positioning and identity to help support this critical organisation that makes such a difference to so many children and their families.
“We were impressed with how Hulsbosch brought the brand to life in such a positive and authentic way. The work feels perfectly aligned with our culture and brand reputation. Like the light that emanates from a star, its shine is reliable and that is Starlight. Our branding now has renewed momentum and in these challenging times, it’s never been more important for us to have a strong, consistent brand.”
Louise Baxter, Chief Executive Officer, Starlight Children’s Foundation