Taking art to the people

CHALLENGE

Mont Marte is a leading global supplier of art materials to artists of all skill levels with a competitive range of affordable, yet quality products.

Mont Marte had a desire to overcome awareness challenges whilst expressing their art brand in a unique way amongst its category competitors and ensure it thrives globally as a household name.

IDEA

Aspiring artists, kids, hobbyists and even professional artists - anyone looking to explore their creativity, including Mum’s looking for smart and savvy ways to entertain their kids, Monte Marte’s audience is broad but inclusive.

From this vision, Hulsbosch produced a brand identity that highlights an engaging tagline ‘I Can Create!’. The device promotes participation with a brand that’s a guardian of no barriers to making art and can put the fun back in its creation.

IMPACT

The new look Mont Marte brand architecture is incorporated into product advertising and product packaging systems. Also product catalogues, direct mail, promotional posters with implementation online and with social media executions.

“I’m invigorated, excited and blown away by the brand work of Hulsbosch. Their extensive brand knowledge and enormous amounts of enthusiasm has brought about a transformation of the business.

What we love about the Hulsbosch identity is its ability to start a dialogue with customers in a fun and friendly way so that art is accessible and let’s everyone enjoy art. Also it’s renewed our communications for potential new markets.”

Carol Kent, Director
Mont Marte

OTHER WORK