Smarter Impact


APN Outdoor is the longest running and largest outdoor business in Australia and New Zealand. The brief focused on developing a stronger articulation of the APN Outdoor brand and position the business as a market leader. Secondly, to create a versatile visual language more suitable for a wider remit activated in digital and new technologies.


The new look and feel for APN Outdoor cements a new chapter of leadership with a progressive brand concept that secures a smarter impact for the business. Building on APN Outdoor's vast communication heritage, the logo is a symbol of change for the long term that will stand out and stand the test of time.


APN Outdoor’s new look brand system has been delivered in Australia and to the fast-growing New Zealand market, through briefing presentations and animated online teasers. Brand implementation continues with comprehensive guidelines and collateral templates by Hulsbosch.

The company is dominant in the outdoor advertising category and the ASX-listed company report strong growth and cost savings from synergies across the businesses. APN Outdoor are market ready for offers of acquisition, which will support an amalgamated structure - geared for profit - for its shareholders, partners and the company's 13,000 employees.

"Hulsbosch is relentless in achieving high-calibre work and remain an expert creative partner. They always deliver; their brand system for multiple audiences seamlessly aligns us with the many opportunities ahead."

James Warburton, CEO
APN Outdoor