Hulsbosch strengthens team with key creative hires



Independent branding and design agency, Hulsbosch in Australia has announced the appointment of former Interbrand Singapore ECD Marcel Wijnen’s as Creative Director.

In his 30-year career, Wijnen (pictured above middle left) has worked across many countries in Europe and Asia where he gained experience as Creative Director at Interbrand London for 2 years and Executive Creative Director at Interbrand Singapore for 6 years. Locally, he spent 7 years with Blue Marlin as Creative Director and most recently 4 years at Marque Branding as their Creative Director.

“I’m thrilled to join Hulsbosch and the opportunity of working with corporate clients as a trusted partner building innovative brand-led solutions. For a long time, I’ve admired the iconic work done by Hulsbosch in defining the Australian branding landscape and delighted to be part of writing the next chapter.” said Marcel Wijnen.

Wijnen is the third hire in 2 months, with Ruth Chapman (pictured above middle right) and Emma Sprouster (pictured above left) also joining the team as Senior Designers at Hulsbosch.

Sprouster has produced brand and design work for a range of categories and was a nominee for the prestigious 2020 AGDA Emerging Designer of the Year award.

Chapman moved to Australia from London 5 years ago with experience in advertising and branding as a multi-disciplined designer.

Jaid Hulsbosch (pictured above right), Managing Director at Hulsbosch said, “Marcel’s appointment is pivotal to our culture of creative excellence and will contribute to the continued successes of the business. Both Marcel and Mikey Hart are passionate leaders that reflect our culture and commitment to our clients. I also welcome our newest team members to the studio, Emma and Ruth, who are exceptional design talents.

“Much-needed in market after the challenges of 2020 is energised new thinking for a ‘new normal’ environment. We have in place a strengthened, expert team ready to inspire, connect, influence and continue our world-class brand work.”