We created a look and feel that is uniquely Velocity, whilst maintaining the spirit of the Virgin brand. New imagery and tone of voice brings to life Velocity's core values - making the brand experience more human, genuine, refreshingly different and meaningful for members. Included in the redesign are members' welcome packs, member cards, brochures, luggage tags, maintain-packs and letters. We also created a sleek, premium experience for Velocity Platinum and Gold members.
"Our objective is to be the leader of the loyalty game. The new brand created by Hulsbosch invests significantly in the program and it will drive further momentum for the business."
Karl Schuster, CEO, Velocity Frequent Flyer program