Based on the insight that the biggest cruise ships offer the biggest holiday experiences, Hulsbosch created a fully integrated campaign inviting cruise goers to ‘Live Life Big’ with Royal Caribbean. A visually epic pan-Asia Pacific 90sec brand film launched Royal Caribbean to an audience of billions. The campaign was strongly supported by further TVC executions as well as extensive retail, digital, Point-of-sale, and direct mail components. The rollout of multiple executions across the region required intelligent insights and strong creative leadership to ensure its success.
"Deep within Hulsbosch is a passion to win. They do it better than anyone else."
Gavin Smith, Senior Vice President, Royal Caribbean