Hans Hulsbosch was appointed creative director of Virgin and consolidated the airline's disparate domestic and international products into one unified brand - Virgin Australia, allowing it to speak with one single voice using a contemporary visual language. A 360-degree brand map was devised detailing how each brand execution relates with each other, to tell the new brand story. Hulsbosch created the new name, brand identity, aircraft livery and the complete interior look and feel including colour, business/economy class dividers, seat design, leather, fabrics, carpets, lighting, music etc and conceptualised the airport lounges.
"If we were going to re-define the Virgin Airlines brand in Australia, I knew we had to have Hulsbosch on board. Their clarity of vision and dedication guarantees success."
John Borghetti AO, CEO, Virgin Australia