Wagering game-changer

CHALLENGE

Tatts Group, Australia's largest provider of wagering, lotteries and gaming products and services needed to revolutionise its wagering brand to reclaim its leadership position in one of the country's most highly competitive consumer sectors.

IDEA

Hulsbosch created the brand positioning, name and identity that unifies all brand communications and touch points across the wagering business as well as developing a clear and consistent market presence. The brand captures the spirit of the business. Keeping the consumer at the heart of the concept the new vision was brought to life across digital, environmental and experiential. This new world of betting provides a fully-immersive sports entertainment experience, which is second only to being at the game or at the track.

IMPACT

One of the most exciting times in the 52-year history of the wagering business in Australia - the 'next generation' retail wagering experience reflects a new era of sports and race betting in Australia providing a seamless customer journey across online and retail channels. UBET is the fastest growing gaming brand in Australia and currently owns 18% of the market.

Awards

Sydney Design Awards 2015
Silver - Interior Design (Retail)

Sydney Design Awards 2015
Silver - Service Design (Retail)

Transform Awards Asia Pacific 2015
Bronze - Best Brand Development
Implementation

Transform Awards Asia Pacific 2015
Bronze – Best Visual Identity
(Retail Sector)

"We simply had to re-brand our online gaming business to be able to compete better in an aggressive marketplace. Hulsbosch created the new positioning, name, identity and framework that will do the job now and into the future."

Robbie Cooke, CEO, Tatts Group

OTHER WORK