CHALLENGE

CHALLENGE

IMPACT

Three manufacturers, Mercedes Benz, Nissan and Volvo, have joined the grid in the past two seasons, playing into strategy plans of broadening Supercars' appeal, and helping attract sponsors. The sport has posted a 64 per cent surge in sponsorships in the 2015 season, signing deals with prominent Australian and international brands.

IMPACT

Three manufacturers, Mercedes Benz, Nissan and Volvo, have joined the grid in the past two seasons, playing into strategy plans of broadening Supercars' appeal, and helping attract sponsors. The sport has posted a 64 per cent surge in sponsorships in the 2015 season, signing deals with prominent Australian and international brands.

Awards

Transform Awards Asia Pacific 2015
Highly Commended trophy
Best strategic/creative development
of a new brand

"The time was right for a striking and dominant identity on and off the track. Supercars is dynamic, aggressive and intensely competitive. The sport now has an identity that represents these characteristics on a global stage."

James Warburton, CEO, Supercars

OTHER WORK