Gold Award win for Virgin Australia’s Velocity Frequent Flyer member pack



Hulsbosch and Australia’s only Secure Plastic Card manufacturer, Placard have been globally recognised by the prestigious US-based International Card Manufacturers Association (ICMA) Élan awards.

The Hulsbosch team created a new-look branding for Virgin Australia’s loyalty program, Velocity Frequent Flyer. In conjunction with Placard the agency redesigned Velocity’s Red, Silver, Gold and Platinum Members’ communications suite.

The gold award in the category “Best Personalisation & Fulfilment (P&F) Product, Service or Project”, was a win for the Velocity Gold Welcome Pack with its sleek, premium redesign. Upon rollout, the brand and packaging also features in the member cards, brochures, luggage tags, and printed collateral.

ICMA Élan Awards for Card Manufacturing Excellence celebrate the pinnacle of design innovation, security and technical achievements in the industry by leading global manufacturers.

Carolyn Pitt, Client Services Director, Hulsbosch said: “This is a great recognition of the quality Velocity Frequent Flyer, Hulsbosch and Placard all aim to deliver for Velocity members. The member packs introduce impactful design elements and leveraged the spirit of the global Virgin brand.”

Steve Baird, Head of Customer Loyalty Marketing at Velocity Frequent Flyer said: “In our 12th year, Velocity Frequent Flyer now has more than 8.5 million members and our new ‘look and feel’ member communications ensure Velocity continues to standout and attract the attention of Australian travellers.

We pride ourselves on working with top-performing Australian companies and this award is reflective of our team collaboration and innovation that support Velocity’s business.”