27 November 2017

Event at MCA to celebrate 35 years



Last week, (on Wednesday 22 November, 2017) an event to mark the 35th anniversary of branding and design agency Hulsbosch was held at Sydney’s spectacular waterside venue, the Museum of Contemporary Art. The special evening for the landmark was organised to recognise the company’s achievements, its client partnerships and international award-winning work.

The evening featured congratulatory client speeches presented by an elite line-up of VIP’s including: Gavin Smith, Senior Vice President, Royal Caribbean Cruises; John Maclean, Founder & CEO, The Maclean Foundation and John Borghetti, Chief Executive Officer, Virgin Australia Group.

“I’ve been fortunate to work alongside Hulsbosch for 15 of their 35 years. Over that time, Hulsbosch has made an invaluable contribution to countless Australian brands, including Virgin Australia. Congratulations to Hans, Jaid and the team on this special anniversary.”

– John Borghetti CEO, Virgin Australia

As part of the celebrations, a specially curated 300-page limited edition book has been produced that documents Hulsbosch’s history and details key projects and milestones.

The book records the development process of client work. From the initial stages of a client brief through to final implementation; for the reader, it’s a unique and insightful story of a brand’s creative journey.

Significantly, the book exhibits rare hand drawings and sketches that examples the creative process for projects and embodies Hulsbosch’s award-winning design ethos.

50 free copies of “35 years of creating iconic branding in Australia” are on offer via emailing reception@hulsbosch.com.au

Reflecting on the 35th milestone and branding’s ability to make a difference, Hans Hulsbosch said, “Branding has come a long way in Australia and being at the forefront of its integration and shaping that history is a rare privilege.

Gone are the days that a brand was defined by its product. Nowadays a ‘brand’ is an identity that reflects the very essence of a company’s being; it is an entire, organic system that offers consumers unique experiences through a corporation’s products and/or services.

As a proudly independent Australian-owned company, national and international corporations have entrusted us with their brand strategy and design, development, creative management and brand guardianship.”